Earticle

초록

영어

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational.Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 구매행동유형
  2. 에너지절약태도 및 에너지절약행동 연구
  3. 구매행동유형과 에너지절약 태도 및 행동
 III. 연구문제 및 연구방법
  1. 연구문제
  2. 자료수집
  3. 조사도구 및 변수 측정방법
  4. 자료 분석방법
 IV. 결과 및 해석
  1. 조사대상자의 일반적 특징
  2. 구매행동유형 요인
  3. 구매행동유형에 따른 집단의 분류 및 특성
  4. 구매행동유형에 따른 집단의 에너지정보 탐색, 에너지절약태도ㆍ행동의 차이
  5. 구매, 사용, 처분 단계별 에너지절약태도가 에너지절약운동에 미치는 경로 효과
 V. 결론 및 제언
 참고문헌

키워드

저자

• 허경옥 [ Kyungok Huh | 성신여자대하교, 가족소비자학과 교수 ] 주저자, 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  가족자원경영과 정책(구 한국가족자원경영학회지) [Journal of Family Resource Management and Policy Review]

• 간기

  계간

• pISSN

  1738-0391

• eISSN

  2713-9662

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 590 DDC 640