Earticle

초록

영어

The first purpose of this study was to reveal the types of shopping value of college students. The second purpose was to examine the change in the perception and management behaviors related to credit cards according to the types of shopping value. The third purpose was to examine the effects of shopping value on perception and management behaviors on credit cards. The data were collected from 392 college students in Seoul by a self-administered questionnaire. Analyses including frequency, mean, factor analysis, Cronbach's alpha, Pearson's correlation analysis, Crosstabulation analysis, analysis of variance, K-means Cluster analysis and Multiple linear regression were conducted using SPSS WIN12.0. The major findings were as follows. First, college students can be categorized into 3 types of shopping values by K-means Cluster analysis of 14 items. The groups were entitled the hedonistic shopping value, the utilitarian shopping value, and the saving shopping value. Second, positive perception and management behaviors related to credit cards were different depending on the types of shopping value. The hedonistic shopping value group had a higher level of positive perception of credit cards and a lower level of credit card management, compared with the other groups. The saving shopping value group had higher levels of both positive perception and management of credit cards. Among the three groups, the utilitarian shopping group had the lowest level of positive perception of credit cards, despite having ahigher level of credit card management. Lastly, the most effective variance on credit card management was the utilitarian shopping value. These results suggest that a healthy shopping value is very important for having a healthy perception and management of credit cards, because shopping value is a critical variance to affect perception and management of credit cards.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 신용카드 인식 및 신용카드 관리행동
  2. 쇼핑가치
 III. 연구방법
  1. 연구문제
  2. 조사대상 및 기간
  3. 조사도구
  4. 자료분석방법
 IV. 연구결과 및 해석
  1. 대학생들의 신용카드 인식 및 신용카드관리 행동
  2. 대학생들의 쇼핑가치와 일반적 경향
  3. 대학생들의 쇼핑가치에 따른 신용카드인식 및 신용카드관리행동
  4. 신용카드 인식 및 신용카드 관리행동에 영향을 미치는 변수
 V. 결론 및 제언
 참고문헌

키워드

저자

• 서인주 [ Seo, In-Joo | 상명대학교 소비자주거학과 강사 ] 주저자, 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  가족자원경영과 정책(구 한국가족자원경영학회지) [Journal of Family Resource Management and Policy Review]

• 간기

  계간

• pISSN

  1738-0391

• eISSN

  2713-9662

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 590 DDC 640