Earticle

초록

영어

The purpose of this study on the color image and the analysis of lifestlye by Kansei Engineering technique.The result of analyzing a correlativity between a lifestyle and self-image, ‘hard-soft’ was the correlativity of inverse proportion with a family-oriented, external features-oriented, making use of leisure and was the correlativity of direct proportion with an economic-oriented. The result of analyzing a difference of lifestyle was showing that in sex, man is more high than woman in a social intercourse-oriented, external features-oriented, making use of leisure, economic-oriented. The result of analyzing a difference about self-image of a classified lifestyle’s group was showing that an external features-oriented, a leisure-oriented are a soft image and economic-oriented is a hard image. an external features-oriented is a quiet image but a leisure-oriented, economic-oriented are a dynamic image. The result of analyzing a lifestyle’s group, we classified leisure-oriented, economic-oriented and an external features-oriented.The result of analyzing a difference about self-image of a classified lifestyle’s. On analyzing a self-image of an external features-oriented, most of respondent was showing soft, quiet self-image.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 감성공학의 정의
  2. SD(Semantic Differential) 법
  3. 감성공학과 색채이미지
  4. 라이프스타일과 색채 이미지
 Ⅲ. 연구방법 및 절차
  1. 연구 대상
  2. 측정도구
  3. 분석방법
 Ⅳ. 연구결과 및 논의
  1. 인구통계학적 요인 분석
  2. 타당성 및 신뢰도 검증
  3. 라이프스타일과 자아이미지에 따른상관관계
  4. 라이프스타일에 대한 군집분석 결과
  5. 라이프스타일과 자아이미지 차이분석
 Ⅴ. 결론
 참고문헌

키워드

저자

• 이남희 [ Nan-Hee Rhee | 서울벤처정보대학원대학교 뷰티산업학과(Dept. of Beauty Art, Seoul University of venture & information) ]
• 고유경 [ You-Kyeung Ko | 호서대학교 벤처전문대학원 뷰티보건전공(Dept. of Beauty Health, Hoseo University) ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  코리아뷰티디자인학회지 [Journal of the Korea Beauty Design Society]

• 간기

  연3회

• pISSN

  1738-9704

• 수록기간

  2005~2015

• 십진분류

  KDC 593 DDC 646