Earticle

초록

영어

Recent years, China has become one of the biggest market for International IT product giants have entered China market in recent years, such as MSN, Google, eBay, and Yahoo!. All of these products experience fierce competitions from indigenous IT products. Although indigenous IT products provide almost the same function as their international competitors, they dominate the market after passing the phase of imitation. What are the key reasons for their success? In this paper, we compare the detailed designs of MSN vs. QQ. By proposing a conceptual model, we investigate how the different functions of MSN and QQ lead to different users’ adoption intention. The conceptual model is not only helpful for researchers who are keen to investigate the factors which affect IT adoption process, but also shed light on how to understand users behavior and grab the market share for practitioners in China.

목차

Abstract
 1.Introduction
 2. Conceptual Model and Research Hypotheses
  2.1 Hedonic nature
  2.2 Privacy concern
  2.3 Position of control
  2.4 Social factors
  2.5 Conceptual Model
 3. Methods
 4Conclusion
 References

저자

• Zhaoli Meng [ Renmin University, China ]
• Meiyun Zuo [ Renmin University, China ]
• Yanhui Chen [ Renmin University, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Hybrid Information Technology

• 간기

  격월간

• pISSN

  1738-9968

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605