Earticle

초록

영어

E-commerce in china is surprisingly not as prosperous as people expected before. The lacking of consumers’ trust is believed to be one of the major obstacles for the further development and growth of e-commerce, especially online shopping market. For many scholars, Chinese people are a ‘low-trust’ when compared with other western countries.
Chinese trust seems like that the more trust to inside people and distrust to outside people. Although trust maybe from in various ways. Whether and how trust is almost depended on
factors of the culture, Different cultures, such as environments characteristic and people’s personality have created a significant level of variance in the acceptance and growth of e-commerce in different places of the world. This paper provides insights into the role of china culture in e-commerce, and that may impact an extensive acceptance and development of online market in china.

목차

Abstract
 Introduction
 The important of trust
 What is trust?
 Research model and hypotheses
 Research methodology
 Data analysis
 Conclusion
 Reference

저자

• Pu Cheng [ 한양대학교 정보통신대학 정보기술경영전공 ]
• 이욱 [ 한양대학교 정보통신대학 정보기술경영전공 ]

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