Earticle

초록

영어

This research sought to empirically test the moderating effect of individual cultural characteristics related to the usage of a system or a device within the “Integrated theoretical model of user satisfaction and emotional attachment” which was developed during the previous research. In order to do so, this research hypothesized the moderating effect of each cultural dimension; these dimensions were based on the four cultural dimensions suggested by Hofstede. These are uncertainty avoidance, individualism, masculinity, and power distance. These hypotheses on moderating effects were statistically tested with the large-scale survey of mobile phone, MP3 Player, LCD TV, and Refrigerator users from three different countries (US, Germany, and Russia).

목차

Abstract
 서론
 이론적 배경
  문화와 문화적 차원
  개인 수준의 문화적 성향
 연구 모형 및 연구 가설
  사용자 만족 및 감정적 애착의 이론적 통합 모형
  개인 수준 문화적 성향의 조절효과
 연구 방법
  문항 개발
  데이터 수집
  측정 도구의 타당성 검증
 연구 결과
  문화적 성향의 국가 간 / 기기 간 비교 분석 결과
  가설 검증 결과
 결론 및 토론
 참고문헌

저자

• 이인성 [ 연세대학교 HCI Lab ]
• 김소령 [ 연세대학교 HCI Lab ]
• 최지웅 [ 연세대학교 HCI Lab ]
• 이기호 [ 연세대학교 HCI Lab ]
• 김진우 [ 연세대학교 HCI Lab ]
• 한명희 [ 삼성전자 디자인경영센터 UDS 그룹 ]
• 안용일 [ 삼성전자 디자인경영센터 UDS 그룹 ]

참고문헌