Earticle

초록

영어

Automotive industry in Korea has long influenced the national economy immensely regarding the development of technology, trade surplus, and employment. This study examined the effects of quality of automobiles and service after purchase on the level of customer satisfaction and
repurchase intention.
Perceived product quality and service quality were measured by SERVPERF instrument which assesses perceived quality as the only performance of service providers. This thesis found which of the quality factors would be conducive to customer satisfaction and repurchase intension and, furthermore, a correlation between perceived product quality and perceived service
quality.

목차

Abstract
 I. 연구의 배경과 목적
 II. 이론적 배경
  1. 서비스 마케팅에 관한 이론적 고찰
  2. 제품 및 서비스 품질에 관한 이론적 고찰
  3. 자동차 제품 및 서비스에 관한 이론적 고찰
 III. 연구 모형
 IV. 가설검정
 V. 결론
  1. 연구 결과 요약 및 시사점
  2. 연구의 한계점 및 향후 연구방향
 참고문헌

저자

• 조성윤 [ GM DAWOO ]
• 채미혜 [ 한국외국어대학교 대학원 경영학과 ]
• 정인근 [ 한국외국어대학교 경영학부 ]

참고문헌