Earticle

초록

영어

Customer retention is a pressing issue in the competing environment. It is critical for companies to get and maintain the loyal customers. Lots of researchers make effort to seek the characteristics of the churning customers and the loyal customers using the data mining techniques such as decision tree.
In this study, we propose a customer networks using customers’ preference by analyzing the purchase data collected from a Korean cosmetic provider. I investigate whether the churning customers and the loyal customers are on different degree centrality and density of the customer networks.

목차

ABSTRACT
 1. 서론
 2. 사회 네트워크 분석
  2.1 사회 네트워크 분석
  2.2 고객 네트워크 분석
 3. 충성 고객 / 이탈 고객 네트워크 실증 분석
  3.1 실험방법
  3.2 충성고객 / 이탈고객 네트워크 중심성 분석
 4. 결론
 참고문헌

저자

• 최일영 [ Il Young Choi | 경희대학교 경영대학 ]
• 김혜경 [ Hyea Kyeong Kim | 경희대학교 경영대학 ]
• 김재경 [ Jae Kyeong Kim | 경희대학교 경영대학 ] 교신저자

참고문헌