Earticle

CRM ; An empirical study on the factor to build the Loyalty for customer using online car insurance - Focused on Traditional determinant factor of Customer Loyalty , Reward program and Consumer Brand Relationship Quality -

원문정보

저자

  • Dong Wook Lee
  • Soon Han Bae
  • Chung Tae Kim

참고문헌

자료제공 : 네이버학술정보

    간행물 정보

    • 간행물
      한국경영정보학회 정기 학술대회 [KMIS Conference]
    • 간기
      반년간
    • 수록기간
      1990~2025
    • 십진분류
      KDC 325 DDC 658