Earticle

초록

영어

As the number of blog users has been increasing significantly, a lot of studies have been carried out to find out what makes people use a blog or feel satisfied with it.
However, most of the previous studies assumed that dissatisfaction is the opposite of satisfaction and a person who is dissatisfied with a blog does not use it, failing to explain about blog users who do not feel satisfied with their blogs but use them continually. In addition, the studies found out just blog users' motives and satisfying factors in using blogs, and did not suggest any way to improve and promote blog services.
Against this backdrop, this study conducted a survey of blog users in order to examine how the satisfying factors of a blog selected through a prior study affect both satisfaction and dissatisfaction of a user. The survey results showed that the satisfying factors are divided into two groups: group A which affect satisfaction and dissatisfaction equally, and group B which affect them differently. Based on the results, this study subdivides group A into high involvement factors and low involvement ones, and group B into motivators, which strongly affect
satisfaction, and hygiene factors, which strongly affect dissatisfaction. According to characteristics of each group, this study suggests ways to improve and promote blog services.

목차

Abstract
 I. 서론
 II. 이론적 배경
  2.1 블로그의 개념 및 특성
  2.2 블로그 만족에 대한 선행 연구
  2.3 동기-위생 이론
  2.4 이원적 품질 이론
 Ⅲ. 연구 설계
 Ⅳ. 연구 방법
  4.1 연구변수 및 설문의 구성
  4.2 자료 수집 및 분석 방법
 V. 연구 결과
  5.1 표본의 특성
  5.2 측정 척도 검토
  5.3 실증 분석
 Ⅵ. 블로그 서비스 품질 개선 방안
 Ⅶ. 결론 및 향후 연구과제
 참고문헌

저자

• Tae-Won Kim [ Department of MIS, Chungbuk National University ]
• Sang-Hyun Park [ National Information Society Agency ]
• Sang Wook Kim [ Department of MIS, Chungbuk National University ]

참고문헌