Earticle

초록

영어

Online games are the popular topic due to the increased total online game market volume nowadays. And many studies on online games are released. But most studies used
the questionnaire method that reveals only section of the situation like a snapshot. For this reason, previous studies have a little limitation that does not show dynamical changing issues like a product life cycle and changes in customer's mind Because of this, we studied on online games with the system dynamic model which can show dynamic simulations to analysis time series data. We chose MMORPG (Massively Multi-play Online) RPG (Role Playing Game) in sort of online games because it has many absorbing factors and enthusiastic users. 단위 : 억원
We designed the simulation model which analyzes the influences of update and CRM strategy on users. We put the game developer who is ready for updated version game and released that periodically and focused on dormant users who used to be enthusiastic about MMORPG.
The simulation results showed that the update has positive influences on new users gathering and hold established users. And CRM strategies help to prevent dormant users from transferring to rivals by offering them re-absorbing factors. Through this study, we confirmed the importance of update on online games and the necessity of introducing CRM strategy in the online game market.

목차

Abstract
 1. 서론
 2. 온라인게임에 관한 개념 정의
  2.1 머드게임
  2.2 머그게임
  2.3 MMORPG게임의 발전
  2.4 게임이용자
  2.5 수익모델
 3. 온라인게임에의 CRM
  3.1 CRM이란
  3.2 MMORPG 게임시장에서 CRM
  3.3 플로우(Flow)
  3.4 업데이트
  3.5 상호작용
 4. 연구방법론
  4.1 기존연구방법의 한계
  4.2 시스템 다이내믹스
 5. 연구모형
  5.1 업데이트 모델
  5.2 CRM 활동 모델
 6. 시뮬레이션 실험 결과
  6.1 업데이트 모델 결과
  6.2 CRM 모델 결과
 7. 결론 및 제언
  7.1 결론 및 시사점
  7.2 연구의 한계점 및 향후 연구
 참고문헌

저자

• 노태우 [ 아주대학교 경영대학 e-business학부 ]
• 백옥희 [ 아주대학교 경영대학 경영학부 ]
• 이상근 [ 아주대학교 경영대학 e-business학부 ]

참고문헌