Earticle

초록

영어

As the e-business developed fast and more firms embrace CRM as a core e-business strategy, it is getting more important to assess the firms.
The CRM is approaching customer-centric. This approach focuses on the long-term relationship with the customers by providing the benefits of the customer rather than based on what the company wants to sell. How to establish the overall efficiency and effectiveness of a global enterprise becomes more and more important to the E-business. The study investigates the cross-national psychometric prosperities of the establishment in the E-business.
Using a cross-national survey of customers from Korea and China to compare the Korean customers’ acceptance of e-business with the Chinese customers’, and compare the development of e-business in Korea with the development in China it will be found that Korea and China samples shared a somewhat similar factor structure. And there are also some differences between Korea and China. These findings suggest that the way to establish the e-business strategy is influenced by the cultural effects. So focusing on the cultural differences among the countries becomes more and more important, this study will help to analysis how
to use the different cultural dimension to establish the better CRM system in the e-business field.

목차

Abstract
 Introduction
 Research background
 The CRM and e-business strategy
  The development of e-business and CRM in Asia
  CRM and the Customer Life Cycle
  Cultural dimension
  Cultural dimensions of Korea and China and thee-business development in the two countries
  General research propositions
 Research methodology
  Instrument and sampling
  Future research
 References

저자

• Shunan Luan [ College of Information & Communications, Hanyang University ]
• Minsoo Shin [ College of Information & Communications, Hanyang University ]

참고문헌