Earticle

초록

영어

Virtuality is a product of the information age, and as it plays a larger role in the activities of individuals, groups and organizations, the issue of how human behavior varies between virtual and physical space has become one of the most important questions facing the management
environment of today. The purpose of this article is to examine how virtuality shapes individuals’ social relationships within and outside their work groups. We developed a conceptual framework that explores the links between virtuality and social network based on computer-mediated communication theory and social network theory. Using data from 172 individuals of 42
project teams in 5 global business consulting firms, we tested cross-level hypotheses. The results of hierarchical linear modeling (HLM) indicate that virtuality significantly influences individual’s internal tie strength as well as external bridging ties. The results also show the effects of virtual process via CMC vary along with the virtual context.

목차

Abstract
 Introduction
 Theoretical Background
  Measuring Virtuality
  Social Network
 Research Model and Hypothesis
  Individual-level Virtuality and Internal Closure
  Individual-level Virtuality and External Bridging
  The Moderating Effect of Group-level Virtuality
 Sampling and Data Collections
  Measures
  Validity of the Instruments
 Analysis and Results
  Multi-level Modeling
  Intra-group Tie Strength
  Extra-group Network Size
  Extra-group Structural Hole
  Limitations
 Discussion and Implications
  Academic Implications
  Practical Implications
 Conclusion
 References

저자

• Ayoung Suh [ Ewha Womans University, College of Business Administration ]
• Kyung-shik Shin [ Ewha Womans University, College of Business Administration ]
• Min Soo Kim [ Hanyang University, School of Business ]

참고문헌