Earticle

초록

영어

The objective of this paper is to contemplate a possible alternative to the examination, published as a research article in Information Systems Research(Sia et al. 2002), of the effects of communication cues, anonymity, and social presence on group polarization in computer-mediated communication(CMC) settings. Sia et al. introduced the concept of social presence to explain the effects of communication cues and anonymity on group polarization, but we believe that anonymity alone provides a clearer explanation of the results. This paper classifies levels of anonymity to provide possible explanations for Sia et a1. (2002)'s results and presents the results of a new experiment to confirm our explanation. We also want to emphasize that our comments are not intended to disparage the usefulness of social presence as a mediating variable to explain group polarization; our intention instead IS to encourage further investigation to better understand group polarization in CMC settings.

저자

• 서길수 [ Kil-Soo Suh | Professor, School of Business, Yonsei University ]
• 임건신 [ Kun Shin Im | Professor, School of Business, Yonsei University ]
• 심상민 [ Sang-Min Shim | Professor, School of Culture and Communication, Sungshin Women's University ]
• 서웅교 [ Eung-Kyo Suh | Doctoral Candidate, School of Business, Yonsei University ]

참고문헌