This research focuses on the development and empirical validation of a model of software piracy behavior on the basis of deterrence theory, expected utility theory and the theory of reasoned action. The total of sample numbered 86 and PLS (Partial Least Square) was utilized for analysis. The test of this study revealed that punishment severity was the greatest significant factor to influence to software piracy and subjective norms was also significantly related to it. However punishment certainty and software cost do not significantly affect to software piracy.
저자
Tuan, Vo-Quoc [ Department of Regional Information, College of Agriculture and Life Sciences Seoul National University ]
Yoo, Chul-Woo [ Department of Regional Information, College of Agriculture and Life Sciences Seoul National University ]
Kim, Mi-Suk [ Department of Regional Information, College of Agriculture and Life Sciences Seoul National University ]
Choe, Young-Chan [ Department of Regional Information, College of Agriculture and Life Sciences Seoul National University ]
