Prior research on the user experience assumes that when users acquire good experience through the usage of a certain device or system, the user satisfaction increases, and the user satisfaction can forecast the user loyalty effectively. However, theoretical model based on the user satisfaction does not reflect users' emotional or relationship-based experience factors which are fostered through users' long-term interaction with a device or system. Therefore, this research developed the new theoretical model based on the concept of emotional attachment and integrated the model to the existing user satisfaction model to overcome theoretical and practical limitations of the user satisfaction concept. Also, this integrated model was empirically evaluated to check its validity by surveying users of 4 kinds of electronic products.
