Earticle

초록

영어

Risk has been considered as one of very important topics in traditional consumer behavior theoretically and practically since its tendency of minimizing errors rather than maximizing utilization in addition to its intuitive appealing with very high explaining power. In addition to a traditional view of risk, importance of risk in online transactions such as Internet banking is due to technical instability in security of the Internet as well as temporal and spatial separation of transaction partners. Therefore, risk in online transactions should be analyzed by a very comprehensive way since it is very inherent in the Internet. The objective of this study is to suggest a research model for explaining the use of online transactions in some risk related variables including risk results, security result, perceived security, and social influence and show its validity by applying it to Internet banking users. In result, hypotheses suggested by our research model are shown to be valid ones.

목차

I. 서론
 II. 이론적 배경
  2.1 위험의 개념
  2.2 위험의 결과
  2.3 위험의 원천 - 보안위험
  2.4 통제신뢰 - 지각된 보안
  2.5 사회적 영향 - 보안에 대한 사회적 인식
 III. 연구모형과 가설
 IV. 측정도구와 표본
 V. 자료분석
  5.1 측정도구의 타당성 검증
  5.2 경로분석
 VI. 시사점 및 결론
 참고문헌

저자

• 이웅규 [ Woongkyu Lee | 대구대학교 경영학과 교수 ]

참고문헌