Earticle

초록

영어

Information and Communication Technologies (ICT) changed our everyday business drastically. Business routines have been transformed to online activities. New theories and models were developed for the brand new online environment. For online negotiations, however, the research on new mechanisms is not enough, especially for bilateral distributive negotiations. A reserve price reporting mechanism (RPR) together with its extended version (ERPR) is proposed in this paper. The key improvement of reserve price reporting mechanisms is to let the negotiators report their reserve price to a third-party system before they actually start the negotiation. A prototype of this RPR system is developed and a lab experiment is conducted to test the performance of the two mechanisms compared with traditional direct bargaining (TDB) mechanism. The results of the experiment support that the reserve price report mechanisms proposed are more efficient than the traditional one in several dimensions including social welfare.

목차

I. 서론
 II. 문헌 연구
  2.1 연구의 기초
  2.2 양자 협상의 경제학 모형
  2.3 온라인 협상을 위한 메커니즘 설계에 관한 연구
 III. 온라인 협상 메커니즘 설계
  3.1 유보가격 보고 메커니즘
  3.2 RPR을 이용한 협상 예시
  3.3 확장 RPR 메커니즘
 IV. 실험 설계
  4.1 NSS 원형 모델
  4.2 RPR과 ERPR 메커니즘의 평가 기준
  4.3 실험 과정
 5. 결과 및 분석
  5.1 진실 현시
  5.2 거래소요시간(총 라운드 횟수)과 사회적 효익
  5.3 공정성
  5.4 사용자 만족도
 VI. 결론
 참고문헌

저자

• 샹웨이 [ Wei Shang | 하얼삔 과학기술대학교 경영대학 박사과정 ]
• 권성우 [ Seungwoo Kwon | 고려대학교 경영대학 조교수 ]
• 유병준 [ ByungJoon Yoo | 고려대학교 경영대학 조교수 ] 교신저자
• 리이준 [ Yijun Lie | 하얼삔 과학기술대학교 경영대학 학장 ]

참고문헌