Earticle

초록

영어

One of the most important reasons for using online game is intrinsic motivation which relates the drive to perform a behavior for perceptions of pleasure and satisfaction from the behavior itself. Therefore, most studies for using online game have been based on theories for intrinsic motivation such as flow. However, such theories have some limitations for explaining social aspects of online games such as Massively Multiplayer Online Role Game (MMORPG), which provides a society for game players by using a virtual space for playing games so called 'persistent world'. Adaptive structuration theory (AST) is one of trying to capture the change of using IT due to social interactions between users and system. In order to explain online game players' behavior considering social interaction, we suggest a research model based on AST. Our model aims to investigate the relationship between appropriation which is determined by faithfulness of appropriation (FOA) and consensus on appropriation (COA) and performance which is represented by the relationship among perceived winning, flow, and intention of reuse. An empirical test of our model for 125 MMORPG users which is analyzed by Partial Least Square method shows very satisfactory and interesting results. While hypotheses suggested in our model are supported, the influence of COA on game performance is shown to be stronger than that of FOA.

목차

I. 서론
 II. 문헌고찰
  2.1 선행연구
  2.2 이론적 배경 : 적응적 구조화 이론
 III. 연구모형
  3.1 연구모형 개요
  3.2 가설 : 게임의 성과
  3.3 가설 : 게임에 대한 전유
 IV. 연구방법
 V. 자료분석
  5.1 인구통계분석
  5.2 측정도구의 타당성분석
  5.3 가설검증
 VI. 토론 및 시사점
 VII. 결론
 참고문헌

저자

• 이웅규 [ Woongkyu Lee | 대구대학교 경영학과 ] 교신저자
• 권정일 [ Jeongil Kwon | 대구대학교 경영학과 ]

참고문헌