Earticle

초록

영어

In this paper, we develop three stage non-cooperative game models to analyze the alliance strategies of companies in internet markets where network effects are present. Regardless of its market share, an internet company's strategic alliance appears to be a superior strategy. The analysis also identifies profit sharing structures in the internet market where a smaller and unknown company is enforced to split its own profits with a larger and well-known company. It is shown that the amount of profit sharing grows as the size of network effects becomes larger.

목차

I. 들어가는 말
 II. 기본모형
 III. 전략적 제휴 게임의 완전균형
  3.1 네트워크 효과와 전략적 제휴
  3.2 전략적 제휴와 이윤배분
 IV. 맺음말
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저자

• 오정훈 [ Jeong Hun Oh | 고려대학교 국제대학원 부교수 ]

참고문헌