Earticle

초록

영어

Firms are increasingly adopting online communities-of-practice (CoPs) with strong managerial support in hopes of promoting knowledge sharing and creation within the organization. Excessive managerial concern and sponsoring, however, could harm the spontaneity of CoP participants, which is one of the pivotal characteristics of virtual communities, and in the end, have negative impact on their smooth operation. In this regard, this study examines the factors which affect the stimulation of CoPs and explores the difference in their operating mechanisms under two differing organizational structural settings by the existence of a sponsor. By analyzing 133 samples of CoPs in a globally leading company, this study found that the existence of a sponsor designated by the organization, has serious influence on the working of CoPs, That is, leaders' enthusiasm and the level of off-line activities are critical factors for the stimulation of CoPs which have no sponsor, while in case of CoPs that have their sponsors, neither leaders' enthusiasm nor the level of off-line activities are significantly related to the stimulation of CoPs. At the same time, the performance of CoPs which have their sponsors was found significantly higher than that of CoPs which have no sponsor. These results indicate that firms need to pay special attention to organizational sponsorship when introducing CoPs within their organizations.

목차

I. 서론
 II. 온라인 실행공동체 : 이론적 배경 및 사례
  2.1 지식경영의 핵심수단으로서의 실행공동체
  2.2 실행공동체의 진화와 시사점
  2.3 실행공동체의 활성화 요인
  2.4 실행공동체의 공식화와 스폰서
  2.5 사례분석 : S기업에서의 실행공동체 도입과 운영
 III. 연구모형 및 가설
  3.1 온라인 실행공동체 특성과 활성화
  3.2 상황변수의 고려 : 온라인 실행공동체의 스폰서 유무
 IV. 자료수집 및 연구방법
  4.1 자료수집 및 표본특성
  4.2 변수의 조작적 정의 및 측정방법
  4.3 측정항목의 신뢰도와 타당도 검토
 V. 자료분석 및 가설검증
  5.1 스폰서의 유무에 따른 변수의 평균값 차이분석
  5.2 가설검정
  5.3 추가적 분석
 VI. 토의 및 시사점
 VII. 결론 및 한계점
 참고문헌
 <부록> : 설문문항

저자

• 고준 [ Joon Koh | 전남대학교, 경영대학, 2단계 BK21 사업단 참여교수 ]
• 엄기용 [ Kiyong Om | 한국기술교육대학교 산업경영학부 ]

참고문헌