Earticle

초록

영어

The purpose of this research is to identify the factors affecting user acceptance of mobile banking. To test the hypotheses, this research incorporates trust to extend the model. This study investigates the causal relationship among four factors; perceived ease of use, perceived usefulness, trust, and intention to use in mobile banking. This study also identifies the elements by which these factors are influenced. The result finds that facilitation condition and self-efficacy are significant elements affecting perceived ease of use. System quality, perceived ease of use and trust are significant elements affecting perceived usefulness, However, social influence is found to be not significant. System quality and perceived ease of use are significant elements affecting trust. Conclusively, perceived ease of use, perceived usefulness and trust are significant factors affecting the user acceptance in Mobile banking.

목차

I. 서론
 II. 이론적 배경
  2.1 TAM에 관한 이론적 고찰
  2.2 신뢰에 관한 이론적 고찰
  2.3 연구모형
 III. 연구방법
  3.1 표본추출
  3.2 표본특성
  3.3 연구절차
 IV. 연구결과
  4.1 측정모형개발
  4.2 구조 모형 분석
 IV. 결론 및 제언
  5.1 연구의 요약 및 시사점
  5.2 한계점 및 추후연구과제
 참고문헌

저자

• 구자철 [ Ja-Chul Gu | 경희대학교 경영대학 ]
• 이상철 [ Sang-Chul Lee | 그리스도대학교 경영정보학부 교수 ]
• 김남희 [ Nam-Hee Kim | 경희대학교 경영대학 강사 ]
• 서영호 [ Yung-Ho Suh | 경희대학교 경영대학 교수 ] 교신저자

참고문헌