Earticle

초록

영어

Technology Acceptance Model (TAM) has been widely used to predict user's behavior to accept the technology. Prior researches have been mainly focused on innovation constructs such as perceived usefulness and perceived ease of use. However, very little research has been conducted to understand individual mental beliefs in technology acceptance and imitation influence. This study integrates Technology Acceptance Model (TAM), Flow Theory (FT) and Diffusion of Innovation Theory (DIT). This paper indicates that imitation context, cognitive absorption (CA) based Flow theory and innovation context are the three important factors influencing user acceptance of information technologies. The proposed model has been tested among 232 users of MP3 players. Results showed that innovation context and cognitive absorption have positive influences on intention to use technology. Not all factors of the imitation context have direct effect on intention to use. However, we found that imitation context has positive influence on intention to use technology through cognitive absorption.

목차

I. 서론
 II. 이론적 배경
  2.1 제품수명주기이론
  2.2 기술수용모델
  2.3 혁신확산이론
  2.4 인지적 몰입이론
 III. 연구모형과 가설
  3.1 연구모형
  3.2 변수의 조작
  3.3 연구가설
 IV. 실증분석 및 결과
  4.1 표본의 선정, 자료 수집 및 분석 방법
  4.2 요인분석 및 신뢰성ㆍ타당성 검토
  4.3 연구가설 검증
 V. 결론 및 제언
  5.1 결론
  5.2 연구의 시사점
  5.3 연구의 한계 및 향후 연구
 참고문헌

저자

• 김보연 [ Bo Youn Kim | 서울대학교 경영대학 ]
• 강민철 [ Mincheol Kang | 아주대학교 경영대학 e-비즈니스학부 부교수 ] 교신저자
• 이상근 [ Sang-Gun Lee | 아주대학교 경영대학 e-비즈니스학부 조교수 ]

참고문헌