Earticle

초록

영어

This study investigated how the franchisor's supportive activities influence the franchisee's loyalty and consequently their perceived performance in the franchised restaurants. The study found that the franchisor could increase the franchisee's loyalty through supportive activities and the franchise performance in results. However, the franchisor's advertising and promotion supports did not influence the franchisee's loyalty increase, but increase the franchisee's perceived performance. In summary, supportive activities such as efficient franchise system and advisory activities could be a starting point towards high franchise performance.

목차

ABSTRACT
 1. 서론
 2. 이론적 고찰
 3. 연구모형 및 가설
  3.1 가설설정
  3.2 연구모형
 4. 분석결과
  4.1 측정
  4.2 분석방법
  4.3 표본의 추출 및 자료수집방법
 5. 분석결과
  5.1 표본의 일반적 특성
  5.2 측정항목의 평가
  5.3 실증분석 결과와 가설 검증
 6. 결론
 참고문헌

저자

• 박주영 [ Ju-Young Park | 숭실대학교 벤처중소기업학부 부교수 ] 제1저자
• 노기엽 [ Kiyup Roh | 숭실대학교 대항ㄱ원 벤처중소기업학과 박사과정 ]
• 최자영 [ Jayoung Choi | 숭실대학교 벤처중소기업학부 조교수 ] 교신저자

참고문헌