Earticle

초록

영어

Recently, software distribution method, along with advent of era of Web 2.0, is rapidly evolving from ASP(Application Service Provider) method into SaaS(Soft as a Service) method due to development in concepts and technologies including SOA(Service Oriented Architecture) Web Service, On Demand and Component. Determining factor in market competitiveness of newly emerging SaaS business model will be analyzed by focusing on Group-Wares, POS(Point of Sale) System, CRM(Customer Relationship Management) and ERP(Enterprise Resource Planning), which are the most representative SaaS business models in Korea. It is anticipated that the outcome of analysis of determining factors for market competitiveness for each of the main SaaS Business Models acquired through questionnaire survey can be utilized as important benchmarking material in setting the direction of cultivating SaaS market by the government as well as new entries into SaaS market.

목차

ABSTRACT
 1. 서론
 2. 국내외 SaaS 시장의 동향
  2.1 SaaS 시장의 태동 및 정의
  2.2 국내외 SaaS 시장 동향
 3. 연구 설계
  3.1 전략경영의 이론적 배경
  3.2 경쟁 요인의 설정
  3.3 모형 설정
  3.4 가설 설정
 4. 실증 분석
  4.1 조사 개요
  4.2 SaaS 비즈니스 모델별 기업 경쟁 요인 비교
  4.3 SaaS 비즈니스 모델별 기업 성과 분석
 5. 요약 및 결론
 참고문헌

저자

• 김신표 [ Shin-Pyo Kim | 한국 IT렌탈산업협회 연구실장, 경제학박사 ] 교신저자
• 이춘열 [ Choon-Yeul Lee | 국민대학교 비즈니스IT전문대학원 교수 ]

참고문헌