Earticle

초록

영어

In situation of rapid growth of internet shopping recently, impulse purchase of customer is being appeared social problem, specially college student customers. The Purpose of this study was empirically examine the factors affecting customer impulsiveness buying in the internet shopping mall. The data were collected via a self-administered questionnaire from 298 male and female students who have shopping experience on the internet shopping mall, living in Seoul and Kyoungnam province. The major finding of this study are summarized as follows. First, the characteristics of internet shopper(search tendency) and impulsiveness buying has significant relationships. Second, the characteristics of internet shopping mall(convenience, marketing stimulus) had influence on customer's impulse purchase behavior.

목차

ABSTRACT
 1. 서론
 2. 충동구매의 이론적 배경
  2.1 충동구매의 의의와 유형
  2.2 충동구매와 관련한 선행연구
 3. 충동 구매에 미치는 영향요인에 관한 연구
  3.1 쇼핑몰의 특성
  3.2 쇼퍼의 특성
  3.3 쇼핑의 가치
  3.4 브랑우징
  3.5 지각된 위험
 4. 연구모형 및 가설
  4.1 연구의 모형
  4.2 가설의 설정
  4.3 연구의 조작적 정의
 5. 실증분석
  5.1 표본설계 및 분석방법
  5.2 인구통계적 특성
  5.3 신뢰성 분석
  5.4 탐색적 요인분석
  5.5 확인요인분석
  5.6 경로분석 및 가설검정
 6. 결론
 참고문헌

저자

• 박종순 [ Jong-Soon Park | 서일대학 인터넷정보과 부교수 ] 주저자
• 이종만 [ Jong-Man Lee | 한국국제대학교 사회복지학부 부교수 ] 교신저자

참고문헌