Earticle

초록

영어

This paper is aimed to exam factors in the perceived service quality of web portal site and to analyze their effects on customer satisfaction. And this paper analysis satisfaction effects on revisit intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form literature survey, we drawn core factors. They are convenience, technologies, valuable of contents and service, communication, positioning. These core factors will affect on customer trust, satisfaction and satisfaction will affect on revisit intention. This study examined previous studies and summarized core factor in perceived service quality of web portal site. Fourteenth hypothesis were developed. Data for empirical testing were collected through survey to portal sites user. The results of this study are as follows; First, we find that service, communication and positioning have positive influence on the trust. Second, convenience, valuable of contents and postioning factors have a positive influence on the satisfaction. Third, it is shown that satisfaction have a positive influence on the revisit intention.

목차

ABSTRACT
 1. 서론
 2. 이론적 고찰 및 가설설정
  2.1 포털사이트의 지각된 서비스 품질과 신뢰, 만족
  2.2 신뢰, 만족과 재방문의도
 3. 실증연구
  3.1 연구모형 및 가설설정
  3.2 자료수집과 표본
  3.3 분석결과
 4. 요약 및 결론
 참고문헌

저자

• 이승희 [ Seung-hee Lee | 금오공과대학교 산업경영학과 교수 ]
• 김혜경 [ Hye-Kyoung Kim | 금오공과대학교 산업경영학과 시간강사 ] 교신저자

참고문헌