Earticle

초록

영어

The present study attempted to explore effective scanning and monitoring in process of risk management on agri-marine products distribution policy. The interest public's group interests clash in accordance with theme for issue on marking policy. For executing a better systematic scanning and monitoring on actual affairs of marketing, selecting information personnel, gathering and analysing information, issue and risk management and their valuation with ongoing and simultaneously. Especially, In order to explore effective scanning and monitoring as a model of risk management, the study attempted to analyze within and without environment of marketing, to analyze issue management strategy, to evaluate issue activity for likelihood and impact, risk cycle analysis, interest public's group concerned, grade of interest public's group threatened(power, legitimacy, willingness), rapport(staying close, credibility, meeting expectation). And the study make an ongoing observation progress of subjects, and the serious subjects need have made an close observation. The study suggested to establish friendly relationship between organization and interest public's group, and to regularly accomplish two-way symmetric communication.

목차

ABSTRACT
 1. 서론
  1.1 문제제기 및 연구 목적
 2. 이론적 논의 및 선행연구
  2.1 위기신호 탐색 과정 고찰
  2.2 쟁점관리, 쟁점관리 정보원, 쟁점 평가
  2.3 리스크 관리와 평가
  2.4 이해공중 관계 및 평가
 3. 연구문제 및 연구방법
  3.1 연구문제
  3.2 연구방법
 4. 연구결과
  4.1 <연구문제 1>의 결과
  4.2 <연구문제 2>의 결과
  4.3 <연구문제 3>의 결과
  4.4 <연구문제 4>의 결과
 5. 결론 및 제한점
 참고문헌

저자

• 김만기 [ Man-Ki Kim | 서울시농수산물공사 홍보학박사 ]

참고문헌