Earticle

초록

영어

This study explored which policies can be win-win strategies among internet portals and digital content providers. With taking the professional advise by interview and descriptive Questionnaires, the study suggested which governmental policies may be the mutual and proper winning strategies in internet industry, specifically between internet portal sites and content providers. Researcher kept in contact with five opinion leaders in this field and proposed thirteen candidate policies, which can give implications to the related governmental agencies, internet portals and contents providers. Some of these suggested policies may have been done and are being done conservatively in some area. But, in order to positively activate and develop the domestic digital contents industry, this study emphasized that the related agencies should perform the progressive policies and assign the financial supports to internet industry.

목차

ABSTRACT
 1. 서론
 2. 인터넷 디지털 콘텐츠 산업
  2.1 인터넷 콘텐츠 비즈니스 가치사슬
  2.2 디지털콘텐츠 산업구성요소
  2.3 포털과 콘텐츠제공사업자간 관계
  2.4 콘텐츠 신디케이터(contents syndcators)
  2.5 콘텐츠 제공계약형태 및 선정절차
  2.6 산업내 현안문제점
 3. 연구방법
  3.1 업계의견 수렴방법
  3.2 인터뷰 내용
 4. 정책제안 및 반응도 분석
  4.1 상생방안의 기본 방향
  4.2 산업육성 정부정책 제안
  4.3 업계반응도 분석결과
 5. 결론 및 시사점
 참고문헌

저자

• 박기호 [ Ki-Ho Park | 호서대학교 디지털비즈니스학부 조교수 ]

참고문헌