Earticle

초록

영어

Destination marketing organizations (DMO) have been building up the cyber city in the WWW. Website for DMO is a core channel to promote regional attractions. This research suggests the issue of criteria for evaluating DMO's performance in the Internet. The method of evaluation focuses on the structure in perspective of linkage based on small world theory and direct network. Convention & Visitors & Bureau (CVB) in tourism and travel industry playa role to promote and held the international meeting and exhibitions. CVB's websites evaluated according to web link structure and performance.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. WWW의 네트워크 구조
  2. 웹사이트의 구조와 성과 평가
 III. 연구방법 및 사례
 IV. 분석결과
 V. 결론 및 향후 연구방향
 참고문헌

저자

• 전효재 [ Hyo Jae Joun | 한국문화관광연구원 관광정책연구실 ]
• 조남재 [ Nam Jae Cho | 한양대학교 경상대학 경영학과 ]

참고문헌