Earticle

초록

영어

The purpose of this study was to investigate the purchasing orientation of consumer groups by each type through the overall information search behaviors of female consumers and their subsequent typification. Through the relationship between information search and purchasing orientation before female consumers' purchase, this study attempted to predict the problems that could take place during their purchase and to grope for their right consumption. The information search behaviors had a very crucial impact on purchase. In terms of the diversity of customers' selection, information search activities were important and it signified that it would be necessary to conduct consumer education for appropriate information search activities so as for female consumers before the purchase to perform right consumption in the future. Not only would cheap price be the right consumption, but also the emotional consumption such as the spiritual satisfaction that was more than necessary and relaxation would be needed to female consumers who lived hectic lives in modern society. Therefore, it is necessary to conduct consumer education that does not simply focus on practical purpose.

목차

Abstract
 I. 서론
 1. 문제제기
 II. 이론적 배경
  1. 구매의사결정과정에서의 정보탐색
  2. 구매성향의 개념 및 여성소비자의 구매성향
  3. 여성소비자의 화장품 구매에 관한 선행연구 고찰
 III. 연구문제 및 연구 방법
  1. 연구문제 및 조작적 정의
  2. 조사 대상 및 자료 수집 방법
  3. 자료의 분석방법
 IV. 연구결과 및 분석
  1. 여성소비자의 정보탐색행동에 따른 유형화
  2. 여성소비자의 화장품 구매성향
  3. 유형별 소비자 집단의 화장품 구매성향
 V. 요약 및 결론
 참고문헌

저자

• 김민정 [ Kim, Min Jung | 서울대학교 소비자학과 석사 ] 주저자
• 이기춘 [ Rhee, Kee Choon | 서울대학교 소비자학과 교수 ] 교신저자

참고문헌