Earticle

초록

영어

With the diverse digitalization of museum service, online reservation system of museum has been one of the management strategies to enhance museum visitors’ experience. The study integrates Information System Success Model and Technology Acceptance Model with the moderating role of generational differences to explore the psychological mechanism of visitors’ usage intention. As results, it was empirically investigated that museum visitors perceived ease of use didn’t predict their usage intention for the whole sample. While other proposed relationships have all been confirmed. Moreover, X and Z generational discrepancies exist on the relationship between perceived ease of use and usage intention. Consequently, the study could provide implications to the promotion of digitalized service of museum and generational differences confirmed by the present study could serve as a research paradigm for future research pertinent to online reservation of museums.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review and Hypotheses Development
2.1 Visitors Perceived Service Quality of Online Reservation Systems of Museum
2.2 Technology Acceptance Model
2.3 Hypotheses Development
Ⅲ. Methodology
3.1 Research Instrument
3.2 Sampling and Data Collection
3.3 Data Analysis
Ⅳ. Results
4.1 Results of Common Method Bias, Normality Test and Multicollinearity Test
4.2 Sample Profile
4.3 Results of Measurement Model
4.4 Results of Structural Model
4.5 Results of Mediating Effect
4.6 Results of Moderating Effect
Ⅴ. Conclusions & Discussions
5.1 Conclusions
5.2 Implications
5.3 Limitations and Suggestions for Future Research
References

저자

• Shuting Tao [ Assistant Professor, College of Tourism, Henan Normal University ] Corresponding Author
• Shuang Bai [ Master Student, College of Tourism, Henan Normal University ]
• Xin Chang [ Master Student, College of Tourism, Henan Normal University ]

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