Earticle

초록

영어

Netnography is the practice of studying cultural attributes in human beings, or the process of analyzing and exploring the cultural logic or perspectives behind a particular group or community with a common interest. This research aims to clearly declare what kind of practice the ChatGPT lovers do in the ChatGPT community for their common goals. This netnographic study examined text data taken from posts by ChatGPT enthusiasts in the ChatGPT Super Topic Community on Sina Weibo. ChatGPT enthusiasts can share ChatGPT operation methods and their feelings to better facilitate the use of the ChatGPT system and enable the value cocreation process among users (i.e., the value practice process). ChatGPT community on Sina Weibo were the research objects, and the information in online posts was crawled and summarized through text mining. Text content was encoded by the method of initial coding and selective coding using NVivo 20 software. Finally, nine value practice types were identified based on Latent Dirichlet Allocation (LDA) verification in Python in this community for ChatGPT enthusiasts. This study serves as a preliminary exploration of the theoretical framework of value practice in the ChatGPT community and provides inspiration for subsequent researchers to explore ChatGPT-related issues.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Conceptual Background
2.1. ChatGPT Communities on Sina Weibo
2.2. Prior Correlation Study of AI Community Users Practice
2.3. Ethnographic Study
Ⅲ. Research Method
Ⅳ. Research Procedure
4.1. Choosing the Online Field
4.2. Online Observation
4.3. Data Collection
Ⅴ. Data Analysis and Findings
5.1. Open Coding
5.2. Axial Coding
5.3. Explanation of the Findings
5.4. Theme Verification of Value Practice by LDA in Python
5.5. Innovation of ChatGPT community value practice
Ⅵ. Discussion and Implications
6.1. Discussion of Findings
6.2 Limitations and Future Research Directions
Ⅶ. Conclusion
Acknowledgements

저자

• Yuhui Meng [ Ph.D. School of Business, Pusan National University, Busan, Korea ]
• Jian Mou [ Professor, School of Business, Pusan National University, Korea ]
• Jongki Kim [ Professor, School of Business, Pusan National University, Korea ] Corresponding Author
• Ying Li [ Professor, School of Business, Liaoning University, China ]

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