Short-form videos are a type of media content designed for rapid and effortless consumption, typically lasting from a few seconds to a few minutes. These videos are characterized by several appealing features, including brief duration, diversity, fragmented structure, immersive experience, and algorithmically personalized content. This study aims to investigate how algorithm-driven consumption and immersive engagement with short-form video content affect users’ information processing mechanisms through an online experimental design.
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Abstract Introduction Literature review Research Question Proposed Research Methodology Conclusion Acknowledgments References