Earticle

From Trust to Engagement : The Influence of AI Influencer Attributes on Consumer and Brand Attitudes"

원문정보

목차

01. Introduction
02. Literature review & hypothesis development
03. Research model

저자

  • Department of Business Administration, Soonchunhyang University [ Department of Business Administration, Soonchunhyang University ]

참고문헌

자료제공 : 네이버학술정보

    간행물 정보

    • 간행물
      한국경영정보학회 정기 학술대회 [KMIS Conference]
    • 간기
      반년간
    • 수록기간
      1990~2025
    • 십진분류
      KDC 325 DDC 658