Earticle

초록

영어

This study proposes the establishment of a producer-centered export organization model, the “Mushroom Korea Export Cooperative Marketing Board,” as a solution to stagnating domestic consumption and sluggish exports in the Korean mushroom industry. The research draws on a literature review, statistical analysis, government policy review, and comparative case studies of overseas models such as Zespri, Enza, and The Greenery. The cancellation of K-MUSH’s designation in 2024 revealed the limitations of government-led models, while successful cases emphasized autonomous producer governance, strict quality control, sustained R&D investment, and strategic government support. Based on these findings, this study proposes a phased strategy to establish a cooperative model grounded in democratic governance, legal reform, levy-based self-financing, and collaborative branding and marketing. If implemented effectively, the model is expected to stabilize export prices, enhance quality, increase farm income, and foster sustainable development in the mushroom sector.

목차

ABSTRACT
서론
연구의 배경 및 필요성
연구 목적
연구 범위 및 한계
이론적 배경 및 선행연구 검토
수출 마케팅보드의 개념과 기능
국내외 수출조직 관련 선행연구 및 사례 고찰
시사점 및 한국 버섯 산업 적용 방향
연구 방법
연구 설계
자료 수집 방법
분석 방법
한국 버섯 수출통합조직의 운영 현황과 문제점 분석
농식품 수출통합조직 육성 정책의 전개와 한계
버섯 수출조직의 변화 과정과 K-MUSH 사례 심층 연구
국내 버섯산업 생산 및 수출 현황
생산자 중심, ‘버섯수출협동조합 마케팅보드 (Mushroom Korea) ’구축방안
모델 구축의 기본 방향
조직 구조 및 운영 체계
단계별 실행 전략
재원 조달 방안
기대 효과
결론 및 정책 제언
주요 연구 결과 요약
정책 제언
연구의 한계 및 향후 연구 과제
맺음말
REFERENCES

저자

• 남상원 [ Sang-Won Nam | (사단법인) 한국농식품미래연구원(AMI) ] Corresponding Author

참고문헌