Earticle

초록

영어

This study analyzes the cultural homology between Architecture and fashion, examining their intersections within the contexts of modernity and consumer society. It critiques the pluralistic interpretations of contemporary Architecture and aims to redefine its identity, transitioning from "Architecture" with a capital letter A to a phenomenon resembling fashion. The research covers the period from the early 20th century, marking the onset of modernity, to the present, focusing on the expressions of Architecture and fashion during cultural transitions. Based on Pierre Bourdieu's theory of cultural capital and Georg Simmel's theory of fashion, the study investigates how shared vocabularies and representations between Architecture and fashion are shaped by cultural factors. The study employs qualitative methods, including case studies and literature analysis, to investigate the relationship between Architecture and fashion. The study reveals that cultural capital, social stratification, and branding phenomena are intricately expressed throughout the history of modern and contemporary architecture. It confirms that Architecture and fashion, despite their distinct origins, serve comparable cultural roles in articulating identity and mechanisms of social differentiation mechanisms. Contemporary Architecture reinforced class structures through its universal and elite ideals, while fashion evolved through appropriation and subversion of multilayered cultures. The phenomenon of branded Architecture and examples of star architects demonstrate that Architecture adopts strategies similar to fashion, merging high and subcultures to maintain relevance. This study highlights the increasing resemblance between Architecture and fashion in the context of contemporary cultural consumption. Architecture's adoption of cultural omnivorousness to preserve its status as a high culture parallels strategies in fashion, distinct from mere pluralism.

목차

Abstract
1. 서론
1.1 연구배경 및 목적
1.2 연구범위 및 방법
2. 배경적 고찰
2.1 선행연구 분석
2.2. 건축의 근대성과 짐멜의 질적 개인주의
2.3. 근대건축의 문화적 상동성
3. 현대 소비사회에서의 건축과 패션
3.1. 현대 소비사회와 브랜드
3.2. 건축의 브랜드화
3.3. 패션의 다층적 문화와 전복성
4. 현대건축과 패션의 문화적 상동성
4.1. 현대건축과 패션의 상호호혜
4.2. 현대건축의 문화적 옴니보어
5. 결론
REFERENCES

저자

• 박종현 [ Park, Jong-Hyun | 호남대학교 건축학부 조교수, 건축학박사 ] Corresponding Author

참고문헌