Earticle

목차

01 Research background and purpose
(1) Research background
(2) Research purpose
02 Literature review
(1) Live Streaming Commerce
(2) Human Influencer
(3) Virtual Influencer
(4) Interactivity
(5) Preliminary research on interactivity
(6) Responsiveness
(7) Entertainment
(8) Trust
(9) S-O-R theory
(10) Technology Accept Model
03 Research model
04 Research hypotheses
Responsiveness Trust
Entertainment Trust
Trust Purchase intention, PU, PEOU
Trust Purchase intention, PU, PEOU
PU, PEOU Purchase intention
05 Operational Definitions and Measurement Instruments of the Research Model
06 Resrarch result
07 Discussion
(1) Theoretical Implications
(2) Practical Implications
(3) Limitations

저자

• LIU ZHU [ Kyungpook National University, Department of Business Administration, MIS Major The master's course ]

참고문헌