Earticle

초록

영어

This study investigates the impact of information system capabilities (infrastructure capability, human resource capability, administrative capability) on firm performance with a dual mediating effect of innovation and business process performance and the moderating effect of entrepreneurial marketing in Indian SMEs. Based on the resource-based view theory, the conceptual framework has been developed. The structural equation modelling was utilized for the sample of 285 responses. The results demonstrate that information system capabilities positively impact firm performance. This research fills a gap in the literature by investigating the relationship between information system capabilities, business process performance, innovation performance, entrepreneurial marketing and firm performance. Additionally, innovation performance and business process performance have a significant mediating effect between information system capabilities and firm performance. Entrepreneurial marketing has a positive moderating effect on the relationship between information system capabilities and firm performance. this study provides valuable insights for practitioners and managers regarding information system capabilities in SMEs. This study builds a multi-dimensional hypothesized model, including mediating and moderating roles affecting the relationships.

목차

A B S T R A C T
Ⅰ. Introduction
Ⅱ. Theoretical Underpinnings
Ⅲ. Literature Review and HypothesisDevelopment
3.1. Information System Capabilities onFirm performance
3.2. Innovation Performance as a Mediator
3.3. Business Process Performance as aMediator
3.4. Moderating Role of EntrepreneurialMarketing
Ⅳ. Research Methodology
4.1. Context
4.2. Measures
4.3. Sampling Technique
4.4. Data Collection
4.5. Demographic Profile
Ⅴ. Data Analysis and Results
5.1. Measurement Model
5.2. Structural Model
Ⅵ. Discussion and Implications
6.1. Discussion of Findings
Ⅶ. Conclusion
7.1. Theoretical Implication
7.2. Practical Implication
7.3. Managerial Implications
7.4. Limitation and Future Direction

저자

• Manigandan R. [ Research Scholar, VIT Business School, Vellore Institute of Technology University, Vellore, India ]
• Naga Venkata Raghuram J. [ Associate Professor(Sr), VIT Business School, Vellore Institute of Technology University, Vellore, India ] Corresponding author

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