Earticle

초록

영어

High tech companies' strategies are divided into four parts, Market Pull, Technology Push, Market-Driven, and Driving Markets. Market Pull strategy means to search market-needs, chances or new industries with technological chance. Technology Push means to create new market by new technology. While Market driven companies follow market changes, Driving Market companies make or change their markets. This study analyzes how companies recognize their market situations based on technology and which business inclination paths are selected for success. And we would like to know there are performance distinctions based on market differentiation strategies.

목차

Abstract
 I. 서론
 II. 이론적 배경
 III. 연구방법
  1. 연구모델 및 가설
  2. 설문의 구성
 IV. 가설검증 및 결과
  1. 타당성 및 신뢰성 검증
  2. 가설검증
 V. 결론
 참고문헌

저자

• 조남재 [ Nam, Jae Cho | 한양대학교 경영학부 교수 ]
• 오진욱 [ Jin Wook Oh | 정원정보시스템 부사장 ]
• 정진관 [ Jin Kwan Jung | 한국정보사회진흥원 u-IT전략기획팀 ]

참고문헌