Technology has been blamed for exacerbating consumer social wellbeing. However, anecdotal evidence suggests that technology can support consumer social wellbeing. This study explores the potential of technology as an intermediate intervention to enhance consumer social wellbeing. The concept of affordances has been applied, which considers technology and social agency equally important, exceeds the features of a specific technology, and offers a useful theoretical lens for scholars to derive insights into the context and the phenomena of interest. This research contributes to literature by developing an empirically grounded theoretical framework of how technology can contribute to enhancing consumer social wellbeing. Such knowledge will help scholars, policymakers, and professionals seeking to tackle this increasingly important societal challenge.
목차
Abstract Introduction Literature Background Research Method Findings Discussion and Conclusion References