Earticle

초록

영어

This paper is a netnographic study based on ChatGPT lovers’ text information in the ChatGPT community. Netnography is the practice of studying a cultural attribute of human beings, or the process of analyzing and exploring the cultural logic or perspective behind a particular group of common interest. The authors selected ChatGPT communities on Facebook and Sina Weibo as the objects of the online field, crawled and summarized the text information in the community by web scrapper technology, and encoded the text content with Nvivo 20 software. Finally, the authors obtained eleven value practice types of ChatGPT lovers in the community, in order to make a preliminary exploration of the theoretical framework of the value practice in the ChatGPT community, and provide some inspiration for subsequent researchers to explore ChatGPT related issues.

목차

Abstract
Introduction
ChatGPT community on Facebook and Sina Weibo
Research Method
Research Procedure
Choosing the Online Field and Observation
Data Collection
Data Analysis
Explanation of the Findings
Conclusion, Contribution and Implication
Conclusion
Contribution and Implication
References
Appendix

저자

• Yuhui Meng [ Pusan National University School of Business ]
• Jian Mou [ Pusan National University School of Business ]
• Jongki Kim [ Pusan National University School of Business ]
• Ying Li [ Liaoning University School of Business ]

참고문헌