Earticle

초록

영어

Based on the benefit-risk model, in this study, we aim to investigate factors influencing social media users’ sharing behaviors of COVID-19 relevant health information. Specifically, we seek to emphasize the effects of three antecedents of perceived trust and identify if there are any differences between South Korea and China, respectively. We conducted a cross-country survey in both South Korea and China, garnering 408 valid responses (South Korea: N = 201; China: N = 207) for final analysis. In summary, we observed differences in trust levels in information content and trust in social media platform between the two countries. Understanding how social media users assess the credibility of COVID-19 information can assist public health authorities and practitioners in building and maintaining trust, allowing them to tailor official messaging and interventions more effectively. Furthermore, our findings offer insights for strategies to counteract false or misleading information, ensuring accurate information on COVID-19 and other health information reaches a wider

목차

Abstract
Introduction
Theoretical Framework
Perceived Benefits and Perceived Risks
Trust
Research Model and Methodology
Research Model
Methodology
Scale Development
Data Collection
Data Analysis and Results
Measurement Model
Structural Model
Comparative Analysis
Appendix

저자

• 김종기 [ 부산대학교 경영대학 ]
• 왕젠보 [ 부산대학교 경영대학 ]

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