Earticle

초록

영어

Data plays an ever greater part in the tourism industry. While the platform-based sharing of open public data, private-sector intermediary platforms, and the use of social media to understand consumer trends are already well recognized, more potential for innovation exists in sharing private data among organizations in Smart Tourism Destinations. Research into the factors enabling and hindering coopetition in this kind of data sharing platforms is still in the nascent stage of development. Our case study of Sapporo, a major Japanese city endeavouring to create itself as a Smart Tourism Destination, sheds light on the initial approaches to involve organizations to such a data sharing agreement. Founding on seven interviews with ten participants of Sapporo Smart City project organization (SARD), we derived enablers and impediments that promote coopetition in data sharing as part of Smart Tourism Destination development. We also present practical recommendations and future research opportunities for such initiatives.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
2.1. Smart Tourism and Data
2.2. Smart Tourism and Coopetition
Ⅲ. Background of the Case
3.1. Sapporo as a Tourist Destination
3.2. The Establishment of SARD (SapporoArea Regional Data Utilization) Organization
3.3. SARD Initiatives and Expected Impact
Ⅳ. Method
Ⅴ. Findings and Discussion
5.1. Data Sharing Challenges
5.2. Sectoral Challenges in Catering and Hospitality
5.3. Mobility Data from Applications and Social Media
5.4. SARD Resource Limitations
5.5. Characteristics of Sapporo Touristic Business Environment
5.6. Theoretical Contributions
5.7. Practical Contributions
Ⅵ. Limitations and Future Research
Acknowledgements

저자

• Tommi Tapanainen [ Associate Professor, Department of Global Studies, Pusan National University, Korea ] Corresponding Author
• Chaeyoung Lim [ Ph. D., Academic in Information Systems, Tokyo Institute of Technology, Japan ]
• Taro Kamioka [ Professor, Graduate School of Business Administration, Hitotsubashi University, Japan ]

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