Earticle

초록

영어

Various corporates have launched products and brands to meet the diverse needs of consumers. However, an excess of information and products could be collapsed into a choice paradox far from the intention. As an alternative to these problems, curation-based services have recently been in the limelight and can be adopted into e-commerce sites. As one of the earlier studies on the considerable factors of curation services, this study focuses on the online fashion recommendation system in which design quality, interactivity, and perceived usefulness will affect trust, satisfaction, and continued intention to use. In the result, the design quality factor shows a positive effect on satisfaction, but not on the trust. Also, interactivity doesn’t demonstrate a significant positive effect on both the satisfaction and the trust factors far from the previous ones but the perceived usefulness had a positive effect on those. In addition, the personalization does not affect a significant effect on the satisfaction factor but on the trust factor. Subsequently, the trust affects the satisfaction, and the satisfaction on the continued intention to use factor, but trust does not significantly affect the continued intention to use directly.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Conceptual Background
2.1. Previous Studies about Understanding on Curation Commerce
2.2. Previous Studies about Service Quality
Ⅲ. Hypotheses and Conceptual Model of the Research
3.1. Interaction Quality and Design Quality on Trust and Satisfaction
3.2. Perceived Usefulness and Personalization on Trust and Satisfaction
3.3. Trust and Satisfaction on Continued Intention to Use
Ⅳ. Research Design and Data Analysis
4.1. Verification of the Research Model
4.2. Data Analysis Results
Ⅴ. Conclusions and Implications
5.1. Research Summary and Academic Implications
5.2. Limitations of the Study and Suggestions for the Future Studies
Acknowledgements

저자

• Hohyun Kim [ Master's Student, Department of Interaction Science, Sungkyunkwan University, Korea ]
• Jongtae Lee [ Associate Professor, Department of Business Administration, Seoul Women’s University, Korea ] Corresponding Author

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