Earticle

초록

영어

The study makes several contributions to not only the adoption literature by examining the influence of Emotional Intelligence (EI) and Big-Five traits on adoption of Augmented Reality (AR) but also given its utility in both industry and research, it contributes to the interesting inter-disciplinary domain of psychology, information systems, and human behaviour. A quantitative based approach using a sample of 275 respondents was undertaken. It is found that emotional intelligence influence both perceived ease-of-use and perceived usefulness. They in turn influence intention to use. Another important observation is that personality traits (openness and agreeableness) have a significant moderating effect on the relation between attitude and intention to use AR. This research will help academicians and executives working on the adoption of AR in various sectors ranging from retail industry to the education sector. The originality of this study is that it explores the impact of EI on the acceptance of AR and helps in extending the literature in interdisciplinary research.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Theory and prior research
Ⅲ. Proposed Model and Hypotheses Development
3.1. Emotional Intelligence (EI)
3.2. Computer Self-Efficacy
3.3. Subjective Norms
3.4. Perceived Ease-of-Use (PEOU) of AR
3.5. Perceived Usefulness (PU) of AR
3.6. Attitude towards AR
3.7. Moderator: Big Five Personality Traits
Ⅳ. Research Methodology
4.1. Design
4.2. Sample Statistics
4.3. Measures
4.4. Data Pre-Processing
4.5. Data Analysis
Ⅴ. Results
5.1. Assessing the Measurement Model
5.2. Assessment of the Structural Model and Hypotheses Results
5.3. Assessing Moderation Impact of Personality Traits
5.4. Assessing Specific Indirect Effects
Ⅵ. Discussion
6.1. Theoretical Implications
6.2. Practical Implications
Ⅶ. Conclusion
7.1. Limitations and Future Directions

저자

• Abhishek Srivastava [ Assistant Professor, Information Systems, Indian Institute of Management Visakhapatnam, India ]
• Ananya Ray [ Information Systems and Business Analytics, Indian Institute of Management Ranchi, India ]
• Arghya Ray [ Assistant Professor, MIS and Analytics, International Management Institute Kolkata, India ] Corresponding Author
• Pradip Kumar Bala [ Professor, Information Systems and Business Analytics, Indian Institute of Management Ranchi, India ]
• Shilpee A Dasgupta [ Assistant Professor, Communications, Indian Institute of Management Ranchi, India ]
• Yogesh K. Dwivedi [ Digital Futures for Sustainable Business & Society Research Group School of Management, Swansea University, Bay Campus, Fabian Bay, Swansea, SA1 8EN, Wales, UK, Department of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, Maharashtra, India ]

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