Earticle

초록

영어

This research examines the entry effect of shared electric scooters on the usage and price of ride-share services. Although there are known positive social impacts of rideshare services, the overall effect on our society can be complex. One subject of controversy is the dynamic pricing scheme, which allows prices to surge based on the real-time equilibrium of supply and demand. Ride-share companies claim that through dynamic pricing the service is able to resolve sudden surge in demand, but there are views that such pricing scheme harms the fairness of passengers. In our study, we test whether such inequity can be resolved or reinforced by the addition of shared electric scooters. We leverage a natural experiment setting where shared escooters made entry to specific parts of Chicago and estimate the impact on overall ridership and price of ride-share trips.

목차

Abstract
Introduction
Review of Literature
Societal Effects of Smart Mobility Systems
Demand Interaction Effect of Platforms
Transport Security in Underserved Neighborhoods
Data and Methodology
Empirical Setting
Results
Model-Free Evidence
Effect on Ride-Sharing Trips
Effect on Per-Mile Price
Conclusion
References

저자

• Yunmin Choi [ Korea University Business School ]
• Jaehwuen Jung [ Temple University Fox School of Business ]
• Jiye Baek [ Korea University Business School ]

참고문헌