Earticle

초록

영어

As there are several cases of public apps that have failed to be popularized despite significant budget execution, it is time to consider about improving consumer acceptance of public apps for successful implementation of digital platform government. In the literature, there are many studies related to technology acceptance model (TAM), but there are limited studies using technology readiness acceptance model (TRAM) which considering individual characteristics. Additionally, empirical studies on publicness in the field of public app are limited. This study aims to analyze the effect of technology acceptance on the intention to use public apps using TRAM and to verify the moderating effect of publicness between perceived usefulness, perceived ease of use and intention to use.

목차

Abstract
1. 서론
2. 이론적 배경
공공앱의 개념과 특성
기술수용모델(TAM) 및 기술준비수용모델(TRAM)
공공성
3. 연구모형 및 가설
연구모형
연구변수
가설설정
4. 연구 방법론
자료수집 방법
분석방법
설문지 구성
6. 예상결과 및 시사점
예상결과
시사점
참고문헌

저자

• 박태환 [ 경북대학교 경영학부 석사과정 / 한국지능정보사회진흥원 선임연구원 ] 주저자
• 오세환 [ 경북대학교 경영학부 부교수 ] 교신저자

참고문헌