Earticle

초록

영어

The increasing privacy concerns of users in the data-driven economy have made privacy management a critical consideration for both businesses and researchers. This study aims to examine the influence of privacy data acquisition and utilization on mobile app success and to comprehend the balance between privacy challenges and opportunities. We find that personalized data-driven strategies have a notable impact on the longevity of an app's presence in the top sales charts, and this effect remains consistent across various top chart tiers. For app categories that prioritize privacy, furthermore, sharing data with third parties has been shown to significantly decrease an app's presence in the top charts. The findings of this study extend to the existing literature on the importance of privacy from the viewpoint of mobile app developers and provide practical guidelines for app developers and policymakers.

목차

Abstract
Introduction
Theoretical Background
Privacy Economy
Privacy Regulations
Privacy Valuation in Mobile Markets
Research Model and Hypothesis Development
Data Acquisition
Data Utilization
Research Setting and Data Descriptions
Data Collection
Model-free Evidence
Estimation Models
Results
Main Results
Robustness Checks
Count Variables as Dependent Variables
Count Variables as Dependent Variables
Post-hoc Analysis on Moderating Effects
Conclusion
Discussion
Contributions and Managerial Implications
Limitation and Future Research Directions
References
Appendix

저자

• 손봉진 [ 고려대학교 경영대학 ]
• 이건웅 [ 고려대학교 경영대학 ]

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