Earticle

초록

영어

In recent years, mobile payments gradually entered the lifestyles of consumers. For some economies, mobile payment service is exploding at an impressive rate. While for others, the adoption speed remains slow and most of the consumers are hesitating to continue using these mobile payment platforms after an initial try. We believe this is largely because of the presence of the entrenched traditional payment habits. Based on psychology theory of habit, this study focuses on the habit change from the traditional payment habit to the new mobile payment habit. It discusses how is mobile payment habit formed, and how does mobile payment habit nudge continuous use. Data are collected among 154 Hong Kong students. The data analysis results reveal that traditional payment habit, compatibility dimension of facilitating conditions, perceived usefulness and perceived enjoyment have significant influences on the formation of and change to mobile payment habit; mobile payment habit also has a significant impact on continuance use. However, satisfaction was not found to be influential in mobile payment habit formation. Our study highlights the importance of traditional psychology theory of habit in the area of mobile payment habit substitution. It also innovates in verifying the co-existence of traditional payment habit and mobile payment habit and understand the mechanism of which traditional payment habit influences mobile payment habit.

목차

 ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Literature Review
  2.1. Habit as a Learned Automatic Response
  2.2. Habit Change-from Traditional PaymentHabit to Mobile Payment Habit
  2.3. Habit Formation - The Associative andRewarding Mechanisms
  2.4. Habit in Information Systems (IS) Researchand Mobile Payment Habit
 Ⅲ. Research Model and Hypotheses
 Ⅳ. Research Methodology
  4.1. Measures
  4.2. Data Collection
 Ⅴ. Data Analysis
  5.1. Measurement Model
  5.2. Structural Model
 Ⅵ. Discussions
 Ⅶ. Implications
  7.1. Theoretical Implications
  7.2. Practical Implications
  7.3. Limitations and Future Research
 Ⅷ. Conclusion
 Acknowledgements
 

저자

• Cong Qi [ Teaching Fellow, Department of Management and Marketing, Hong Kong Polytechnic University, Hong Kong ]
• Chenwei Li [ Assistant Professor, Department of Intelligent Operations and Marketing, Xi'an Jiaotong-Liverpool University, China ] Corresponding Author

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